Power Mapping

Beautiful Trouble (and many others)
Tool — 11 Feb ’25
A power map shows interconnected circles pointing toward and away from Mr. X
Power Mapping: Relationships. A simple power map detailing who has influence over “mr x” the local official (black arrows) and who “mr x” has power over (red arrows).

It is difficult to pinpoint the exact origins of power mapping, but the tool has been used widely in advocacy and campaigning since the 1980s.

To win a campaign, you need to correctly identify who has the power to fix the problem you want fixed. Then you need to pressure them to make the right decision. Power mapping is a tool to not only identify who holds that power, but, crucially, who holds influence over that person, and, therefore, who to target with your direct actions and campaign activities (see: PRINCIPLE: Choose your target wisely). A power map, properly done, can reveal these relationships and power dynamics and help you design a winning strategy for your campaign.